On March 6 and 7 2024, in celebration of Indosiar's 29th anniversary, Pundi Amal Peduli Kasih Foundation provided aid for three MSME merchants in the form of Rp 5 million in cash to be used as business capital and to fulfill daily needs. The three merchants sell products such as clothesline, broomsticks, and mattresses.
Ever since the pandemic hit, the merchants experienced difficulties in selling their merchandise and earning enough to make ends meet. In addition, these products are not essential goods and do not warrant frequent purchases.